Business Solution: Marketing Management
Your job requires instant access to marketing data on the fly: Which of your campaigns had the best ROI last year? Should you allocate resources to search engine marketing or the new direct mail campaign the VP of Sales is pushing for? Is the PR agency really delivering on dollars spent? Can the ad agency do better?
Consider our DecisionCentric business intelligence software. Marketing executives like you can pull the data needed—even from disparate databases—into one, easy-to-read report to answer your most pressing business questions.
Lead Source Analysis
As a marketing executive, you fight an ongoing battle to ensure you track what you spent where, and the results of your campaigns. Making sure you and your team properly log the data into your Customer Relationship Management (CRM) and Financial systems is difficult. Tying it all together is a nightmare. The IT department is swamped. They can’t run your reports for weeks—and you need answers NOW. Obtaining actionable information when key data points reside in totally separate systems is impossible.
PROBLEM: You know how many leads you receive from each marketing source (or campaign), but you have no idea which sources drive the most revenue, yield the most profit or cause the biggest customer support headaches. Your Customer Relationship Management (CRM) system (SQL Server data) tells you how many and which leads came from each of marketing source, but has little or no revenue information. Your Financial system (Oracle data) tells you exactly how much revenue and profit comes from each account, but it does a terrible job of tracking lead sources.
SOLUTION: With DecisionCentric Business Intelligence Software, you can access data and create ad-hoc reports yourself, according to your schedule, without IT support. View tables and fields from multiple databases—even disparate databases—right at your workstation. Pull data from all of them in the same “Request” for information, just as though they are all from the same database. When you run your DecisionCentric request, you create a “Result Set” from which you can now produce and publish the following formats: Report; Data Cube, Excel, Calendar, XML, Raw Data. Moreover, you can post or email the results anywhere, or export them as PDF, RTF, TIFF, HTML, TXT, DBF, XLS or CVS files.